By James Burchill
RBC Capital Markets General Manager Mike Abramsky noted to investors recently that his firm believes the tablet market is going to explode quickly. He noted that while Apple will hold the market for the near-term, by the end of 2014, Android would hold sway and that at least 185 million tablet computers will be on the market by then as well.
Tablets themselves, he continued, would be a $70 billion market in 2014 (up from $10 billion last year). With Android and Apple systems facing off, those in the marketing industry will need to diversify to stay current.
Why Tablets Matter in Marketing
Tablets will replace notebook and even Netbook computers for many users. Currently, iPad adopters are almost exclusively males aged 22-45 with an upper-level income. This is one of the hottest and most sought-after markets out there and they’re using tablets.
This trend will grow and as tablets proliferate, their market audience will widen. Tablet users tend to be more engaged, more apt to focus in a single-tasking environment, and to be more accessible for marketing.
If you get in early.
JAMES BURCHILL shows individuals and companies how to profit from the innovative use of Internet technologies, strategic content and social media marketing. You can find out more at James’ website and you can subscribe to his J-List and get over 40 articles, reports and advice on Internet Marketing today.
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