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Posts Tagged ‘tablets’

By James Burchill

RBC Capital Markets General Manager Mike Abramsky noted to investors recently that his firm believes the tablet market is going to explode quickly. He noted that while Apple will hold the market for the near-term, by the end of 2014, Android would hold sway and that at least 185 million tablet computers will be on the market by then as well.

Tablets themselves, he continued, would be a $70 billion market in 2014 (up from $10 billion last year). With Android and Apple systems facing off, those in the marketing industry will need to diversify to stay current.

 Why Tablets Matter in Marketing

Tablets will replace notebook and even Netbook computers for many users. Currently, iPad adopters are almost exclusively males aged 22-45 with an upper-level income. This is one of the hottest and most sought-after markets out there and they’re using tablets.

This trend will grow and as tablets proliferate, their market audience will widen. Tablet users tend to be more engaged, more apt to focus in a single-tasking environment, and to be more accessible for marketing.

If you get in early.

JAMES BURCHILL shows individuals and companies how to profit from the innovative use of Internet technologies, strategic content and social media marketing. You can find out more at James’ website and you can subscribe to his J-List and get over 40 articles, reports and advice on Internet Marketing today.

The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.

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By Knowlton Thomas

As Microsoft struggles for relevance in the fast-paced, highly competitive portable device market, chief exec Steve Ballmer promised a Microsoft slate tablet by the Christmas season. Does this mean it will be buyable? Not necessarily—just that we’ll “see” them.

The timing coincides with Research in Motion’s Blackberry PlayBook, a hardware-heavy 7-inch device, and also somewhat with the forthcoming Dell streak, available in a PlayBook size and a 10-inch iPad size. Speaking of the iPad, Christmas is also looking like a good time for Apple to unveil a second-gen iPad, which is starting to look woefully underwhelming as considerably more capable tablets prep for market launch.

Reposted from Techvibes Media

Knowlton Thomas is the Associate Editor of Techvibes Media. He is also the Web Editor of The Other Press, a weekly newspaper, and a regular columnist for them as well.

The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.

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