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Archive for the ‘Technology’ Category

By James Burchill

Today, there are only two operating systems (OS) left that have any market share: Microsoft’s Windows and the various derivatives of Unix (Mac and Linux).  On every burgeoning device, however, the Unix offspring reign supreme.

In tomorrow’s world of high tech, it appears that Unix will still reign supreme.  Windows won’t be going away anytime soon, of course, but it isn’t going to grow much either.  Here’s why.

What Is An Operating System?

If your computer was a car, the operating system would be its drive train.  The hardware is the chassis and the software (applications) are the engine.  The hardware sets the physical limits of the computer, the applications power it forward, but the OS- the operating system is what determines how fast it will go, how quickly it stops, whether it can turn left or right, how many gears it has, how smooth the ride will be, and more.

The OS is the bureaucrat through which the applications are allowed to talk to the hardware on the system.  Need to print something?  The OS has an I/O manager.  Need to receive input from a mouse?  The OS has a connection for that.  Output to the monitor?  Yep, there’s an OS kernel for that too.  Everything that happens on your computer happens through that operating system that lies between the hardware and the software applications.

Where Is Unix Compared to Windows?

Windows is on the majority of the world’s personal computers, but that dominance may not last long.  Surveys of computers accessing the Web are showing that both Mac and Linux-based operating systems are gaining market share quickly, making up between 30 and 35% of today’s computer operating systems.

Windows, meanwhile, is slowly losing ground to these Unix-based systems.  Why is that?

Mainly it’s because the number of personal computing gadgets, especially smart phones, accessing the Internet and being used as everyday computing devices are becoming a large segment of the computing market as a whole.  Gadgets like the iPhone, Droid, the iPad, and cheap Netbook-type systems running Linux operating systems are becoming the new way many are connecting to the Web.

In Asia, Linux-based “knockoffs” of Windows-based machines are commonplace while in Europe and North America, the Apple and Google portable devices are dominating the portables market.

Future Tech Means Unix-Based

In both the U.S. and worldwide markets, those future-tech devices utilizing Windows are almost non-existent.  Windows, being built from the ground up, has become too heavy and clunky to adapt to these smaller systems.  The Unix-based OS, however, has proven itself infinitely adaptable.

As the world moves towards cloud-based computing with applications being kept online rather than on the computer, the operating system will mean less and less to the end-user.  Eventually, the Windows vs. Mac vs. Linux debate will become moot as the requirements of a computer’s OS will lessen.  In this scenario, it’s likely that the smaller, simpler (and faster) operating system will prevail.  That will undoubtedly be a Unix-based OS.

JAMES BURCHILL shows individuals and companies how to profit from the innovative use of Internet technologies, strategic content and social media marketing. You can find out more at James’ website and you can subscribe to his J-List and get over 40 articles, reports and advice on Internet Marketing today.

The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.

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You still have an opportunity to participate in Innovation 2 Growing Globally,’ a unique event at the Mississauga Convention Centre on October 5 that  explores innovation in manufacturing and international markets for small business.

The Honourable Perrin Beatty, President and CEO of the Canadian Chamber of Commerce, and David Pascoe, Vice-President of Electric Vehicle Technology for Magna E-Car Systems, are the keynote speakers.

The half-day business forum brings together key industry leaders from the manufacturing and trade sectors to share best practices and insights on how to expand markets through innovation and international trade. As a participant you have two options to explore

1. Innovation in Manufacturing

Thinking Outside the Box
– Jayson Myers: Canadian Manufacturers and Exporters

Industry Champion Panelists
– Martin Harry: Virox Technologies
– Brad Bourne: FTG Corporation
– Peter Stein: Piller Meats

Solutions Through Research
– John MacRitchie: Ontario Centres of Excellence

2. Growing Your Business Globally

Growing Globally: Business Presentations
Featuring experts from leading local companies such as Pat Stanghieri from UPS

Resources and Services Presentations
– Debbie Walker – Ministry of Economic Development and Trade
– Bill Macheras – Department of Foreign Affairs and International Trade
– Robert Sanders – Export Development Canada

The Research Innovation Commercialization (RIC) Centre and the Mississauga Board of Trade (MBOT) are jointly hosting the forum from 7:30 a.m. – 1:30 p.m. Registration is $75 and includes breakfast and lunch. There will also be a trade show featuring resources and programs to support innovation and international trade.  Register at www.riccentre.com

The forum is presented in partnership Business Development Bank of Canada, City of Brampton, City of Mississauga, IRAP, Sheridan College and Town of Caledon.

The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers pro vide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.

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The Honourable Perrin Beatty, President and CEO of the Canadian Chamber of Commerce, and David Pascoe, Vice-President of Electric Vehicle Technology for Magna E-Car Systems, are the keynote speakers at Innovation 2 Growing Globally,’ a unique event at the Mississauga Convention Centre on October 5.

The half-day business forum brings together key industry leaders from the manufacturing and trade sectors to share best practices and insights on how to expand markets through innovation and international trade.

The Research Innovation Commercialization (RIC) Centre and the Mississauga Board of Trade (MBOT) are jointly hosting the forum from 7:30 a.m. – 1:30 p.m. Registration is $75 and includes breakfast and lunch. There will also be a trade show featuring resources and programs to support innovation and international trade.  Register at www.mbot.com.

The Honourable Perrin Beatty is the President and Chief Executive Officer (CEO) of the 192,000-member Canadian Chamber of Commerce, Canada’s largest and most representative national business association.

Prior to joining the Canadian Chamber in August 2007, Mr. Beatty was the President and Chief Executive Officer of Canadian Manufacturers & Exporters (CME).

His political career started in 1979 as the youngest person ever to serve in a federal Cabinet, first as Minister of State (Treasury Board) in the government of Joe Clark, and then in six additional portfolios in subsequent Progressive Conservative governments, including National Revenue in 1984, Solicitor General in 1985, National Defence in 1986, Health and Welfare in 1989, Communications in 1991, and Secretary of State for External Affairs in 1993.

David Pascoe is the Vice-President of Electric Vehicle Technology for Magna E-Car Systems where he participates in Magna International’s electric and hybrid vehicle development and integration programs.  He also manages Magna International’s Corporate Engineering group at Magna’s global headquarters campus in Aurora, Ontario, Canada.

Pascoe joined Magna in 1987 and has been involved in advanced engineering projects, business case development, production programs, company acquisitions and advising on business opportunities.

In 2009, Pascoe was elected to the Board of Directors of Electric Mobility Canada.

Pascoe will kick-off the forum with an address on “Managing Innovation Effectively for Growth”. Beatty will speak at lunch.

This forum will explore how innovation and creativity can lead to business growth and international trade, and provide strategies for growth in global markets.

Breakout sessions at the event will include:

  • Innovation for Manufacturing, which targets manufacturing firms (aerospace, automotive, food & beverage, and life sciences) seeking innovative ideas to grow their business
  • Growing Your Business Globally, which will help businesses looking to enter the international arena with finding trade and business opportunities, as well as with the exporting of information and services.

The forum is presented in partnership Business Development Bank of Canada, City of Brampton, City of Mississauga, IRAP, Sheridan College and Town of Caledon.

For more information and to register, visit www.riccentre.com

The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers pro vide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.

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By Jeremy Grushcow

Reaction in the biotech and innovation community to the 2010 budget was generally positive, since they (we) got something in a year when most groups got nothing.  As Rob Annan put it over at Researcher Forum:

“What a difference a year makes… Funding increases, though relatively small, are made more significant by the context of spending restraint evidenced elsewhere in the budget.”

There was also much celebration of the demise of Section 116, including from BIOTECanada (pdf), and the CVCA, both of which had recommended the change, and from Communitech, the organization that represents Waterloo Region tech companies.  Mark McQueen over at Wellington Capital blasphemously refuses to hail the event as Our Salvation, pointing out that (1) there has been a lot of investment by U.S. VCs even with 116 in place, (2) U.S. VCs aren’t having a great year either, and (3) those that are may not be as excited as we hope about early-stage Canadian deals.

Directly funded organizations wrote prompt thank-you notes:

  • TRIUMF, slated to receive $222 million over the next 5 years for its work on particle and nuclear physics, described the budget as a “firm commitment to science & technology.”
  • The Canadian Youth Business Foundation (CYBF), seeing its $10 million in funding, characterized the move as an “investment in young entrepreneurs.”

Others, perhaps encouraged by this year’s $75 million allocated to Genome Canada following last year’s kerfuffle, have been quick to point out other flaws they perceive in the budget as well:

Jeremy Grushcow  is a Foreign Legal Consultant practising corporate law at Ogilvy Renault LLP. He has a Ph.D. in Molecular Genetics and Cell Biology. His practice focuses on life science and technology companies.

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By Axel Kuhn

So you’ve built a great website and you’ve managed to attract some relevant traffic from prospects, potential channel partners, and other industry stakeholders.

Now what?

How do you engage these prospects so that they “stick” to your site, refer you to their professional network, and return again and again?

The answer is Content.

In Marketing 2.0, online content is king.  Online content includes your web pages, white papers, videos, presentations, blog posts, webinars – anything that leverages your experience and expertise and delivers unique, valuable content. Great content increases your ranking on search engines, drives traffic, and keeps visitors from bouncing off your site. Great content gets your site bookmarked for return visits.

And, most importantly, great content establishes your credibility as a thought-leader in your industry, worthy of being added to your visitor’s list of potential suppliers.

Great online content is especially important in B2B markets where the buying cycle involves a heavy emphasis on education. Online content is the most cost-effective way for you to educate your prospects on the dynamics of your industry, your company, and your particular solution. Compare the negligible cost of an online whitepaper with the substantial cost of having to physically print and mail-out product brochures via snail-mail. Compare the minimal cost of holding an online webinar with the massive cost of running a series of lunch-and-learns at various locations around the world. Properly designed, your online content not only makes your site a default destination for information about the industry, but builds a preference for your business-to-business company and your solutions.

So here’s a quick check list of the most popular forms of online content:

Webpages: The workhorse of a website.  Make sure that your website includes an easy to use content management system so that you can easily add and update content without needing a web programmer’s involvement.  And ensure the pages are easily crawlable by the search bots so that all this great content can be indexed by Google and the other search engines.

Whitepapers: Distribute your whitepapers in Adobe Acrobat PDF format, so that they are universally readable using the free Acrobat Reader. Acrobat also gives you a host of security features so you can easily limit how people access and use your content.

Videos: Videos are quickly becoming the favourite of the online content world because they offer “edutainment” (combination of education and entertainment) and because a picture really is worth a thousand words. Forget the expense of broadcast quality video. With a simple “prosumer” video camera, some editing and a little creativity you have a decent video that can communicate complex message quickly and clearly. Check out the introductory video at www.inbound-marketing-automation.ca . Quick and easy.

Webinars: Take your show on the road, without ever leaving your office.  Web meeting tools are so sophisticated today (and inexpensive) that you can run a meeting with participants from around the world as if you were all in the same room. And don’t forget to automatically record the session, and then post it on your site for future use.

Blogs: Perhaps the easiest way to continue to build fresh content for your website, while building your thought leadership credentials in your industry. Remember that by today’s standard, even a 400 page website is considered small by the search engines. Blogging is one of the easiest ways for you to build a more substantial (and influential) site over time.

Finally, remember to map your online content to your prospect’s buying cycle. Ensure that there is information for each stage – from initial education on the general market to the later stages as they compare suppliers and trim their short list – to keep them engaged until they are ready to buy your solution.

This post is part of a series on Building an Inbound Pipeline. Related posts are:

  1. How to turn your Website into a prospecting magnet
  2. How to attract prospects to your website

Post by Axel Kuhn, President, www.inbound-marketing-automation.ca

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By James Burchill

I’ve said it before and I’ll say it again: “People buy when THEY’RE ready to buy … and NOT BEFORE!” Nearly 7 out of 10 people who say “No thanks” today will say “Yes!” inside 12 months. Let that sink in for a moment… that means you need to keep asking, or put in a more palatable way – keep following up.

But who has time? It’s tedious, boring work. Remembering to send that email, to mail that card, to call that client. Ick… and the rejection. The voicemail tag. It’s enough to make you want to run away and join the circus. But what if there was a better way? What if there was a way whereby a hundred digital hands lifted you up and did all the ‘dirty work’ so you didn’t have to?

Good news, this ‘nirvana’ exists and has done so for some time. Welcome to the wonderful world of marketing automation – and in this particular fairy tale: marketing automation software. Of course, in this story the tale is true. No monsters, damsels in distress and no toads to kiss. Nope, simply a case of clarity, describing the process you undertake when courting a client (marketing or selling to them) and then automating it.

Today the idea of automating marketing is not new, in fact it’s quite ‘old hat’ as solutions go. What does make it exciting are the technological advances made over the past 20 years. Today’s systems are capable of adapting and changing the flow of your messaging based on the prospects interaction with the system – that’s amazing, it’s bordering on adaptive logic!

Bottom line, if you want to increase your sales check outInfusionsoft and if you want something a little simpler – such as sequential email follow-up (no adaptive logic) then visit aWeber.

Remember, 70% of people who said no to you today will say yes within a year. Will you still be following up with them?

JAMES BURCHILL shows individuals and companies how to profit from the innovative use of Internet technologies, strategic content and social media marketing. James’ innovative and creative solutions are the select choice for those seeking an advantage, and Jim’s valuable money-making, marketing, technology and business advice is published regularly on his website. You can find out more at James’ website and you can subscribe to his J-List and get over 40 articles, reports and advice on Internet Marketing today.

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By Sheldon Leiba

This past weekend I purchased a new DVD for my daughter, and paid $16.99.  I had also seen the same DVD for sale at two other locations for only $5, but it was clear that these were pirated copies, with the cover photocopied, the title hand written on the actual CD, and in a cheap case.  So, was I simply stupid for paying triple the price when others were clearly taking advantage of a discounted copy of the same movie?

Product counterfeiting and copyright piracy continues to have a major impact in Canada and worldwide. While intellectual property crime may lack the social stigma of many other criminal offences, this illegal activity is a drain on the economy, is responsible for loss of employment opportunities, and results in a reduction in tax revenues for governments. These crimes also pose serious consumer health and safety risks due to the poor quality and sometimes hazardous nature of the fakes.

Counterfeiting and piracy have also been linked to organized crime. Virtually no industry escapes this illegal activity.

While the counterfeit market used to consist of clothing and other novelty items, larger criminal rings are now pirating everything including, but certainly not limited to, pharmaceutical products, electrical products, DVDs, software, food, personal care products, automobile parts and other luxury goods.

Apart from the economic ramifications of Intellectual Property theft, counterfeit goods can pose a serious health and safety risk to the public, including to you and your family, because they are not meeting any safety standards.

So next time you think about buying a pirated DVD or counterfeit product, consider the type of unsavory industry you are supporting and the damage you are encouraging.  It’s definitely not worth the savings.

Sheldon Leiba is the President & CEO of Mississauga Board of Trade, Mississauga’s leading business association. Mississauga Board of Trade represents businesses in all industry sectors. Visit www.mbot.com.

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