Nancy Peterson, Founder and CEO of HomeStars, will be sharing her stories -the mistakes, the challenges and finally the wins – to building a successful company at the Growing Your Business seminar hosted by the RIC Centre and OCETA this coming November 17, 2010 at the University of Toronto Mississauga.
The event, “Finding and Retaining Customers – How to Make the Sale” will outline fundamental strategies in sales; how to increase client engagement and improve customer retention.
HomeStars is an online company that launched in 2006. It provides thousands of reviews on contractors, repairmen and service providers to help clients with home improvement projects. Peterson believes reviews and online social media are shaking up the fragmented and non-tech savvy home improvement industry by empowering homeowners to seek out high-quality service. Peterson is excited to be one of three guest speakers invited to the breakfast seminar.
“I’m looking forward to meeting fellow entrepreneurs and hearing their issues and burning challenges in the start-up phase,” she said.
Other speakers include Mark Zimmerman and Timothy Hardman.
Timothy Hardman is the Commercialization Executive and former President of Cymat Technologies Ltd. Hardman will talk about his experiences in developing customer relationships and why it is important to invest in the sales process.
Mark Zimmerman, IT Advisor for Communications and Entertainment at MaRS will discuss start-up sales, explain how to build a sales funnel and go over instruments and tools to help measure success.
RIC (Research Innovation and Commercialization) and OECTA (Ontario Centre for Environment Technology Advancement) host the GYB breakfast seminars in an effort to help entrepreneurs in the manufacturing, science and technology field accelerate their commercialization.
“The series aims to help entrepreneurs fast track commercialization. Attendees will benefit from presentations related to business growth and commercialization. Every panel has three speakers, each hailing from different backgrounds, including academia, service providers and experienced entrepreneurs,” says Pam Banks, Commercialization Director at RIC.
The event is November 17 from 7:30 a.m. – 10:00 a.m. at the University of Toronto Mississauga’s Faculty Club.
For a complete schedule visit riccentre.com
Pre-Registration $25, Pay at Event $30 (covers breakfast and parking). To register, visit www.riccentre.com.
For more information, contact Shantanu at email@example.com or at (905) 273-3530.
Mary Dytyniak will be graduating from the University of Toronto with an Honours Bachelor of Arts this June 2011. She is currently finishing her major in Professional Writing and a double minor in Classics and History. Mary has published works in the fields of non-fiction, creative, journalistic, research and corporate writing. She is currently pursuing a career in the magazine and publishing sector.
The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.