By Radi Hindawi
You hire a graphic consultant to develop a web presence for your company. After months of investing your time and resources and even longer overcoming obstacles and emerging issues, your website is finally complete. You successfully launch it online under your personalized URL address and wait for the hoards to beat a path to your door, but they do not come.
In the cluttered world of web pages and online information, simply having a webpage is no longer sufficient. This should, instead, be complemented by additional web optimization tools that can raise the profile and awareness of your site across the World Wide Web. Web optimization is a different process and requires a different approach than web design.
Web optimization is about building traffic on your site. Web optimization allows you to link your site with unique keywords, labels and other features that will be directly associated to your page during a user’s search. Ultimately this process will lead to an increased awareness and traffic.
Web optimization utilizes different tools and it is important to understand how each can increase your online presence.
Social Media tools like LinkedIn, Twitter and Facebook allow you to publish and market your website’s URL to these communities of followers, increasing its accessibility.
Search Engine Optimization
Submit your website URL to search engines like Google, Yahoo, MSN Search and Ask Jeeves to improve search optimization every time an individual links into your site.
Blogs are great tools that can help introduce and attract readers to your site. They allow you to communicate directly with your clients online.
Another area, which tends to be forgotten, is that of directories. Directories filter your website into various categories allowing more users to directly connect to you online.
Each of these tools requires a significant amount of time, effort and patience. However the outcomes of these efforts are significantly positive and, as a result, can generate increased visitors to your site and build a powerful and positive image for not just your website, but your business.
Radi Hindawi is a fourth year Digital Enterprise Specialist student at the University of Toronto. Radi has extensive experience in web development and design and currently runs his own company, Innovations Canada . Email Radi Hindawi.email@example.com